shindar1016

Weapon＃9  Constant change

Every person on the planet loves what’s new. Smart marketers know that. They constantly come up with different answers to the customer’s key question: “What’s new?”

Weapon＃10  Capture the customer details

Every time someone calls your business, you should have a script that allows your staff to capture their details. You can then send them a follow-up marketing offer, which they will be more likely to respond to positively.to make this work well:

☆    Put together a script your people feel comfortable with. In corporate the ideas of your front-line staff into developing the script.

☆    Teach the script to everyone---even those who only answer the telephone occasionally.

☆    Create a reward pool--- for every name, address, and phone number captured. Divide that pool up and pay it daily.

☆    Have a somewhere where the captured customer details are kept for future reference.

☆    Add a telephone upsell offer or a special. Make it rewarding for the people who call your business to come in and see you. This doesn’t even need to come across as being pushly, just helpful. For example: “ Oh, just one more thing. We have a special offer for today’s callers. Would you like to hear about it now?”