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The U.S.P Marketing Secret Weapons 賣點行銷的秘密武器-3

Weapon＃7  Good pictures

Pictures are in convincing. Why is that? Because ever since grade school, everyone has told us, “pictures don’t lie”, and “one picture is worth than a thousand words.”  From a marketing effectiveness viewpoint, before and after pictures work best. Good marketers strive to acquire and integrate into their message pictures that show the definitive results of using their products or services. In addition, suitable pictures add interest and make the message become visually appealing. All of which goes towards enhancing the results generated. 

Weapon＃8  Image congruency

Form a marketing perspective, everything about a business counts. Every piece of the puzzle should fit together carefully and strategically to reinforce one single, central image. When that happens, all of the marketing elements contribute to the create of synergy or additional power. For example, almost every business in existence likes to convey the image of being “successful”. Why ? Mainly because customers like dealing with successful businesses and businesspeople. There is the perception in that the business will be around for a long time to provide after-sale service. In addition, the inference exists that success is the result of serving other people well, and therefore the same can be expected. Smart marketers work hard at marketing certain everything comes together seamlessly and consistently.