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Plan＃11   Create short-term sales surges

What are the marketing excuses that can be used to offer an exceptional savings opportunity? There are loads, including:

＊    To reward and recognize customer loyalty.

＊    For first-time customers only.

＊    In response to a candid expression from you: “There is the slowest sales month of the year”.

＊    Because the factory has provided a special incentive.

Once you’ve got their attention, there are also loads of different ways marketers can structure special offers:

＊    Making past clients sweepstakes winners---where they can claim their prize by coming into your business in person and picking it up.

＊    Offering a red tag sale---where normal items are discounted and sold on s first come, first satisfied basis.

＊    Double coupons days.

＊    Offering a free gift that’s truly impressive.

＊    Running a “My accountant thinks I’m crazy” sale because he’s out of town for a week.

＊    Tie in with major sports events like the World Series.

＊    Accepting old equipment as a trade-in or extending especially good payment terms.

＊    In conjunction with a celebrity appearance or some other type of special event.