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Plan＃10   Fuel word-of-mouth advertising

There is no better new customer for a business than someone who is referred by a happy customer. Yet, despite that fact, few business have a proactive plan for stimulating referrals, choosing instead to simply take that come along gratefully. There are three steps involved in getting more referrals are:

＊    Earn it---by delivering great and exceptional service to your existing clients.

＊    Ask for referrals---not only directly but also by doing other things like:

1. Conducting referral events friends can be invited to

2. Running special promotions with great incentives

3. Displaying notices that clients are encouraged to refer

4. Handing out business cards and asking for introductions

＊    Recognize and reward those who provide referrals---with free gifts, coupons, certificates, prizes, competition entires, cards, discounts, thank you notes or whatever is appropriate to the circumstances. Remember, the greater the reward you offer, the more passionate your clients will become about referring their friends.