shindar1016

Plan＃7   Start a trend---Become Hot

 Every marketer wants to handle products that are “hot”---in line with the current consumer trends. In practice, there are just seven ways to get hot and stay hot:

＊    Get some prestigious recognition---from newspaper, broadcasters, publisher or industry group.

＊    Release a new product---which is interesting, exciting and offers features never before available.

＊    Start offering a new service---which is new, better and different from what everyone else is doing.

＊    Align with trends and news events----by being aware of the general news environment and attempting to “enter into the conversation already taking place in the prospect’s mind”.

＊    Tie into seasons and holidays ---which is another variation on the idea of getting involved with whatever people will already be thinking and talking about.

＊    Link with the release of movies or entertainment events---which can not only be a lot of fun but can also generate loads of visibility( so long as it’s not for the wrong reason).

＊    Piggyback on fads---by noting what is popular at present and doing something smart. For example, when the Teenage Mutant Ninja Turtles were big, a dentist bought a collection of stuffed toys. He displayed them in his office and sent out an offer that each child who came for a special $9.95 exam could take home the turtle of his or her choice free!---while supplies last. The offers can be developed around any fad that may currently be in vogue.