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Plan＃2   Present your message

A productive marketing message:

1. Is well organized

  Before anyone will take action, they have to be led through five distinct steps:

a.       Become aware of a need or desire

b.      Learn what will fulfill that need or desire

c.       Find a source for that solution

d.      Accept the price asked by the source

e.       Find a reason to act immediately

Good marketing walks customers through those steps.

2. Ignites the interest of the prospect in some way

    In other words, present the information in ways that are interesting and attention getting. There are numerous ways this can be done: with before and after pictures, through dramatic stories, by quoting shocking statistics, etc.

3. Asks for action

  Good marketing not only asks you to take action but also provides a rationale and reason why you should not delay taking immediately action.

4. Touching all the bases every time

 With marketing messages, results are achieved only when the entire package comes together. There are no shortcuts, just every element every time.